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Kuheiji.
“It all begins in the rice fields.”
The KUHEIJI brand believes the job of brewing is filled with both romance and drama, and it all begins in the soil of our locations in Nagoya, Kurodashō, and Morey Saint Denis, where every year we pay particular attention to the changes that affect our crops.
Only by cultivating our own rice can we experience the story that is written out in the fields with every vintage and terroir.
We gain a respect for just how helpless we are in the face of nature’s spontaneous rhythms, able only to look up at the heavens and pray.
Yet this is not the defining factor in our philosophy, our aesthetics.
Instead, it was all of you who gave us the push and caused us to go out into the fields ourselves.
It was because we heard our customers’ desire to taste the essence of our ingredients.
It was you who set us onto this path, this system of belief.
And we cannot express to you all just how grateful we are for that.
久野 九平治
